We are looking for a dynamic and creative Marketing and Brand Development Manager for a reputable social impact led conservation organization that is pioneering an innovative way of making markets and conservation work together. Joining the team at a pivotal moment of their growth and development, the ideal candidate will be an out-of-the-box thinker with a strong background in marketing, capable of building and expanding brand awareness, creating impactful advertising campaigns, and forging new commercial partnerships.
RESPONSIBILITIES
Brand Development
- Develop and execute innovative strategies to enhance the brand, ensuring it resonates with target audiences and drives sales.
- Collaborate with internal teams to grow the brand’s presence on social media and expand related advertising efforts.
- Contribute to label designs that best communicate quality, safety, nutrition, and story
Market Expansion
- Explore and build new market opportunities locally, securing commercial partnerships that align with the brand’s vision, including but not exclusively major hotels, tourist lodges, cafes, institutions, etc.
- Identify and develop new markets in Zambia that can elevate brand awareness and align with the company’s mission.
- Promote, expand, and grow the company’s online sales platform
Sales Strategy and Performance Targets
- Work closely with the sales team to develop and implement strategies that drive local sales for meeting monthly targets.
- Utilize sales data and insights to direct the team toward new market opportunities and optimize future growth efforts.
- Undertake effective damage control with the sales team when product or customer issues arise, ensuring a proactive approach to maintaining brand integrity.
Advertising and Promotion
- Create and manage advertising campaigns that effectively communicate the quality of products, the company’s story, and the values behind the brand.
- Engage with media outlets to enhance the brand’s market position and increase visibility.
- Attend and represent the company at critical functions and marketing/promotional events to further market expansion.
New Product Launches and Special Interest Products
- Develop advance ideas and plans for new product launches
- Novel products that help to add value to emerging forest-based products
Partnerships and Networking
- Build and maintain relationships with key partners and stakeholders to secure new market openings.
- Develop and nurture commercial partnerships that contribute to the growth and sustainability of the brand.
Database Management
- Maintain an accurate and up-to-date database of relevant information for cultivating new customers and expanding market reach
MUST HAVE
- Bachelor’s degree in Marketing, Business, or a related field.
- 6+ years of experience in a marketing or brand development role, preferably in the FMCG or agricultural sector.
- Proven track record of developing and executing successful marketing strategies that drive sales.
- Strong understanding of digital marketing, including online sales and social media platforms.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to think creatively and strategically, with a focus on innovation and market growth.
- Experience in managing budgets and delivering on KPIs.
- Willingness to travel and attend functions as required.
NICE TO HAVE
- Experience in writing online content.
- Additional languages.
- Google Adwords experience
- Strong analytical skills
- Create content that will help our users on a daily basis