MARKETING TEAM LEAD

Lagos - Ibadan, Nigeria


KEY TASKS AND RESONSIBILITIES

  • Perform as a strategic partner in developing Category Insight & Strategy. Provide support at all levels (strategic, creative, analytical, coordination)
  • Interpret business strategy and determine innovative solutions supporting strategy implementation. Solutions must be relevant within the Nigeria market
  • Lead partnership with local creative agencies, with inputs from Distributor Teams to design & develop market relevant, impactful integrated marketing plans, brand activation programs which deliver product growth.
  • Lead diverse projects and multiple work streams and be familiar with the issues driving innovation, innovation tools and techniques
  • Create and maintain the brand information systems and Brand KPIs scorecard, in partnership with Consumer Insights, analyse information and propose action plans for the team.
  • Set out clear market and brand KPI’s for each innovation, concepts in partnership with Consumer Insights
  • Identify and evaluate ATL and BTL strategic opportunities
  • Design and maintain a knowledge management and asset repository of the brand: facts, ideas, strategies, documents, advertising etc.
  • Responsible for implementing the Global Brand book & standards and monitor compliance against these (brand stewardship), in both advertising and packaging /brand graphics.
  • Be an active mover of identifying winning brand activation ideas within Nigeria market and propose lift & adapt initiatives.
  • Own marketing calendars for Nigeria, identify opportunities and synergies in design and execution of the plans
  • Lead and direct different cross-functional projects of varied sizes and types concurrently, consisting of marketing, R&D, Supply Chain, Finance, Purchasing and external partners
  • Coordinate all cross-functional activities, represent consumers internally and collaborate with leaders in varied areas on allocation across projects and resource planning.
  • Align functional team  to get buy-in & commitment in order to deliver business objectives
  • Lead & coordinate multiple partners in order to deliver on set brand objectives
  • Lead the Marketing Team to ideate, initiate, and execute GTM strategies
  • Create end-to-end marketing campaigns and manage them through traditional and alternative user acquisition paths
  • Manage online brand presence and drive online engagement
  • Design and communicate key campaign messaging
  • Co-ordinate overall content strategy and maintain oversight over day-to-day content deployment
  • Represent the Marketing Team to cross-functional groups including product management, sales, or customer support
  • Management of online marketing activities including development / optimisation of PPC, landing pages, Social media, webinars, surveys and re-marketing campaigns
  • Track and monitor campaign KPIs and budget utilization

Qualifications

Key Skills/ Experience Required

  • Marketing/Business Tertiary qualification (degree) as minimum
  • Masters in a Business related field
  • Minimum 6 years FMCG marketing experience with  2 years minimum within marketing management

Functional:

  • Proven track record of successfully managing Brand engagement programs & achieving sustainable in-market results and long-term brand equity growth
  • Strong functional Marketing experience with track record of delivering successful Integrated Marketing Communication programs
  • Strong strategic thinking and creative skills
  • Strong analytical and problem-solving skills
  • Strong prior experience in any of the Nigerian non-alcoholic beverage bottling companies. (juices, sweet dinks, energy drinks etc…)

Leadership:

  • Excellent collaboration & influencing skills in order to navigate a cross-functional, cross-geographical matrix to champion Nigerian market.
  • Strong evidence of ability to set the agenda & navigate around complex challenges in order to deliver results
  • Balancing competing priorities
  • Effectiveness in filtering through & identifying the best ideas to pursue