Marketing officers

Lagos - Ibadan, Nigeria


Job Summary:

To harmonize and implement the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio. Overall goal is developing, managing & sustaining a profitable brand and marketing portfolio.

Main tasks

  • Provides input into the marketing strategy review (situational analysis)
  • Responsible for developing annual marketing operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
  • Responsible for managing the integrated Marketing Plan (IMP) & resulting commercial programmes, and the new product introduction (NPI)
  • Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
  • Delivers agreed brand, channel targets and profitability
  • Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
  • Tracks, analyses, and evaluates trade initiatives to ensure business results are achieved and brand equity is maintained
  • Develop & updates generic planograms and looks of success aligned to brand strategy
  • Ensures communication to all relevant stakeholders during projects
  • Manages day to day interactions with agencies and assists with evaluation
  • Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
  • To define monthly sales forecasts together with sales and demand planning

Education and Experience Requirements

  • ·       University degree in marketing or related business study
  • ·        Minimum of 3 years’ marketing and brand management experience in a multinational FMCG organization . Non alcoholic drinks will be a plus.
  • Proven track record of delivering business result and managing a profitable brand in Nigeria.
  • ·       Have experience in marketing models that reach beyond the traditional, with a good knowledge of ATL and BTL marketing strategies.
  • If you are our ideal Candidate, Please follow the link below to apply!!